PROJECT DETAILS

e'lioe

e'lioe

META ADS MANAGEMENT

DIGITAL MARKETING STRATEGY

CLIENT

e'lioe

YEAR

2024 - 2025

Scaled a skincare startup into six-figure sales with a 360° digital growth strategy.

CHALLENGE

In the highly competitive beauty industry, e’lioe needed to stand out. As a new player, they faced difficulty in finding their niche and acquiring loyal customers in a crowded skincare market.

Our Solution

We crafted a full end-to-end digital growth strategy, positioning e’lioe as the go-to skincare brand for sensitive skin:

  1. Brand positioning in the sensitive skin category.

  2. Content creation focused on education and trust-building.

  3. Landing page development to streamline conversions.

  4. Meta Ads Management for acquisition campaigns.

  5. Email marketing for customer retention.

  6. Customer onboarding flows designed for sensitive-skin buyers.

  7. Sampling journey crafted for customer acquisition, allowing potential customers to try products risk-free and build trust before purchase.

IMPACT

Built the brand from startup stage to consistent six-figure monthly sales within 6 months

Established a loyal base of sensitive-skin customers

Helped secure national retail presence (Watsons Malaysia)